We’re an open book here at IICT. Have a read below to get an idea of what makes us tick;
how we got here and the new trails we’re blazing.
Lawrence Taylor Ellyard – IICT Founder & CEO
Hello and Welcome!
At IICT, everything we do and believe in is about challenging the status quo. We believe in thinking differently about membership and truly serving our members based on what they need. As an independant professional body, we accept all qualified therapists equally and fairly based on appropriate industry standards.
IICT is the best fit for therapists who practice many different modalities, without the need of joining expensive associations for each modality practiced. With no continuing education requirements, we invite therapists to join us under the one umbrella. IICT is also the
largest modality list in the world (1,100+ modalities and counting), you can be sure that if you practice it, we cover it.
What Makes Us Tick
Meet the IICT Team!
IICT FOUNDER / CEO
Lawrence Taylor Ellyard is the CEO and Founder of the IICT with over 25 years experience in the natural health industry. Lawrence has been instrumental in developing the IICT’s operations both within the Australia and Internationally. He was formally the Director of The International Institute for Reiki Training and has several years of training and practice as a Transpersonal Therapist. In 2009 Lawrence was awarded a Masters of Transpersonal Studies (IKON Institute).Read More
Since the early 1990’s, Lawrence has been an active member and facilitator of several educational organisations and spiritual traditions and has supported their growth with many innovations in natural therapies since this time. He has travelled extensively throughout the world both lecturing and training and draws on his extensive background in natural therapies in the running and future direction of the IICT.
Lawrence lives in Byron Bay, NSW with his wife Amanda; his two sons and daughter. He is a Minister in the Spirit of the Earth Medicine Society and a 3rd Dan black belt in the Japanese art of Aikido; teaching children in Byron Bay. Lawrence is also the author of 10 books. He has been endorsed by H.H. 14th Dalai Lama, Dr. Masaru Emoto and Jack Canfield to name a few… For more information about Lawrence and his books, visit his website at: www.lawrenceellyard.com
STRATEGIC ADVISOR / CO-OWNER
Beside every great man, stands an even greater woman. For the last 6 years, Amanda has worked behind the scenes, providing a steady hand in the grounding and strategic direction of IICT. Drawing upon her diverse backgrounds in Naturopathy, Veterinary Nursing and Natural therapies, Amanda brings a high attention to detail which creates the perfect blend to Lawrence’s big picture vision for the company. Together they work in synergy to map the future growth and international expansion of IICT.
Kraig grew up in Dublin and started travelling when he finished school. He started in hospitality before changing to software development and setting up a successful IT support business in Sydney. He moved to Toronto to start a family and migrated into recruitment. After 6 years in the deep freeze of Toronto he and his family decided to move back to Oz and Byron was the dream.Read More
He brings a wealth of client service experience and a light touch of OCD to his work. Kraig was introduced to benefits of alternative health in his teens and has never looked back. The chance to work in this field and help practitioners is something he relishes and finds immensely satisfying.
TRAINING PROVIDERS SPECIALIST
Katrina was born and raised in Miami, Florida and graduated with honours from the University of Central Florida with a focus in Hospitality and Event Management. She spent the greater part of a decade working as a corporate meeting and luxury wedding planner for Starwood Hotels and Resorts. Her proudest moment – piloting the companies’ first environmental sustainability team.
Four years ago she moved to Australia with her husband and decided to pivot – combining her skillset with her passion for health and wellbeing.Read More
She became a certified yoga instructor and Usui Reiki practitioner and partnered with several local businesses to bring health and mindful centric events to the Melbourne community. In 2019 she settled permanently in northern NSW. In her free time ‘Kat’ loves beach walks with her French bulldog Henry, camping adventures with her husband, attending yoga and Vedic meditation events, reading personal development books, and devouring podcasts – she’s a massive fan of Super Soul Conversations, Tara Brach, and TED Radio Hour. She also shamelessly binge watches Netflix – “Hey, life is all about balance.”
SYSTEMS OPERATIONS OFFICER
Dan is our Brazilian Member. He started his career back in Brazil doing a Bachelor Degree in System Analysis and working as System Analyst for a large scale company, leading him to do a MBA Degree in Strategic IT management which drove him to exciting positions as IT Specialist, IT Project Manager and IT Coordinator.After eleven years of career he decided it was about time to live the dream.Read More
In 2017 he decided to move to Australia, and start his career over, aiming to find the perfect job, which would provide him with challenges, achievements, development as a person and as a professional and mostly, balance between professional and personal life. Here he is, catching waves, living a healthy lifestyle and being a proud and happy team member of IICT.
CUSTOMER EXPERIENCE SPECIALIST
After graduating Highschool, Chelsea contracted a passionate case of the travel bug. She travelled and worked in 22 countries for many years with some of her favourite places being Peru, Canada, Germany and New Zealand. On her return back to Australia, she discovered her passion and began her studies in Nutritional Medicine. Chelsea is a bubbly, curious and eager being, interested in all things anatomy, metaphysics, food and always wanting to start reading the next book before she finishes the first.
CUSTOMER EXPERIENCE SPECIALIST
Sarah was born in England and enjoyed a happy childhood in the English countryside. After graduating from the University of Wales with a Bachelor of Science in Marine Biology, she went on to spend the next few years working in corporate London, primarily in Human Resources. After finally giving in to the urge to travel, she and her then-fiancé (now husband) packed up their things and headed off to spend the next year living, working and travelling around the world, one of the highlights being scuba diving with manta rays in Thailand.Read More
One of the other places she visited along the way was Byron Bay, Australia, where she fell in love with the pace of life and the local wildlife – not to mention the friendly locals!
When she returned to London she completed a Post Graduate Certificate of Education and enjoyed working as a Primary School Teacher until she emigrated to Australia in 2009 and became a mum. She has now returned to work after a 2 year break and is now supporting the staff and members of the IICT and continuing to broaden her horizons.
CUSTOMER EXPERIENCE SPECIALIST
Jennifer has an extensive background in Natural Health modalities. She is very passionate about the mind, body, spirit connection and helping others align with their soul purpose and truth. Her studies have included Clinical Hypnotherapy, Energy Healing, EFT, QHHT, Theta Healing, Counselling and Shamanic practices. She loves spending time outdoors connecting with nature.
CUSTOMER EXPERIENCE SPECIALIST
Natalie was born and raised in Perth, Australia and moved to Byron Bay at the beginning of 2020. She graduated from Curtin University with a Bachelor in Commerce, majoring in Public Relations & Journalism whilst working in the media, publishing & NFP sectors. She travelled extensively throughout her study years and beyond, instantly fell in love with India and has since revisited multiple times.Read More
After working with numerous NFP organisations, and following her passion for humanitarian health & healing she became an Ayurvedic Medicine practitioner, studied Yoga Teaching & Philosophy and created her own herbal tea line. Natalie is always looking for new books, courses of study and places for spiritual immersion. She loves anywhere she can be barefoot on the earth, with a coffee in hand and a laugh to be shared.
DIGITAL MARKETING SPECIALIST
Born in Manila and raised in Sydney, Pam completed a Bachelor of Business Degree majoring in Marketing. She is a seasoned marketer possessing extensive brand management experience with international brands in the beauty, travel and wine industries. Four years ago, Pam and her family (husband, daughter and Misty – their dog) decided to make a tree change from living in the big smoke to now live on a rural property in Byron.Read More
Being the wellness capital of Australia, since moving up North, Pam has worked extensively in the health, medical, natural and complementary therapy space, providing digital marketing support to help these businesses thrive online.
MEMBER SERVICES SPECIALIST
Michelle is resourceful and results driven. Her perfectionistic and creative nature allows her to think outside the box in problem-solving and finish her task before or on time. Her experience in working and dealing with people with different nationalities developed her interpersonal skills while her experience as part of the marketing department before developed her managing and planning skills. She is highly focused, organized and passionate with everything she does.
(CPO) CHIEF PATS OFFICER
Coco has recently joined the team in the office as Chief Pats Officer. His primary roles include laying around the office and seeking out pats from team members throughout the day. Coco is a rescue greyhound who wasn’t a successful race dog and now lives in Byron Bay, enjoying a lifestyle based on doggie treats and walks on the beach.
We believe company values are expressed through its people. They represent the behaviours and skills we appreciate. When employees live by these values, the company as a whole becomes a thriving hub of activity, expansion and prosperity.
We offer recognition and rewards, or coaching where needed, to ensure all employees live consistently by our values. IICT shows its appreciation by offering team members promotions, bonuses and expansion within the company.
Mission | Vision | Values
At IICT we celebrate our core values of Team, Contribution, Fun and Accountability.
Our Vision is to contribute to the lives of therapists throughout the world by cultivating credibility, trust and belonging.
Samantha Sargent wrote…
“Hi, my name’s Samantha Sargent and for the past 16 years I’ve been studying various disciplines such as Nutrition and Aura-Soma Color Therapy, Access Consciousness, Skincare and Image Training. I love combining all these different practices into my consultations to meet the needs and desires of my clients’ lives and how they want to make changes to their life, so when it came time to setting up my consultation room at home, I was looking for a professional body that would recognise all of these different practices.
What IICT Members Say
“I highly recommend IICT to any practitioner who is looking for the best professional membership; business support and insurance for their natural therapy practice.”
I have always been treated as a valued member of the IICT community, and am eternally grateful to IICT for the wonderful customer service and dedication they show to organisations who practice complementary techniques.”
Before joining IICT it was challenging to find a reputable insurer for my business. Joining IICT enabled me to obtain reasonably priced insurance and the process was easy and efficient.
Discover 201 Marketing Secrets Guaranteed To Grow Your Natural Therapy Business!
We acknowledge that we work on Arakwal country of the Bundjalung Nation. We pay respect to Elders, past, present and emerging, and respectfully acknowledge that these lands have always been places of ceremony and healing.