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About IICT

We’re an open book here at IICT. Have a read below to get an idea of what makes us tick;
how we got here and the new trails we’re blazing.


       Lawrence Taylor Ellyard – IICT Founder & CEO

Hello and Welcome!

At IICT, everything we do and believe in is about challenging the status quo. We believe in thinking differently about membership and truly serving our members based on what they need over what we assume their needs might be.


IICT is the best fit for therapists who utilise many different modalities without the need of joining associations for each modality practiced. IICT is also the largest modality list in the world (1,500+ and counting), you can be sure that if you practice it, we cover it.

Our Why

What Makes Us Tick

Meet the IICT Team!

Lawrence Taylor Ellyard

Lawrence Taylor Ellyard

IICT FOUNDER

Lawrence Taylor Ellyard is the CEO and Founder of the IICT with over 25 years experience in the natural health industry. Lawrence has been instrumental in developing the IICT’s operations both within the Australia and Internationally. He was formally the Director of The International Institute for Reiki Training and has several years of training and practice as a Transpersonal Therapist. In 2009 Lawrence was awarded a Masters of Transpersonal Studies (IKON Institute).

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Amanda Taylor Ellyard

Amanda Taylor Ellyard

STRATEGIC ADVISOR / CO-OWNER

Beside every great man, stands an even greater woman. For the last 6 years, Amanda has worked behind the scenes, providing a steady hand in the grounding and strategic direction of IICT. Drawing upon her diverse backgrounds in Naturopathy, Veterinary Nursing and Natural therapies, Amanda brings a high attention to detail which creates the perfect blend to Lawrence’s big picture vision for the company. Together they work in synergy to map the future growth and international expansion of IICT.

Kraig Lenehan

Kraig Lenehan

GENERAL MANAGER

Kraig grew up in Dublin and started travelling when he finished school. He started in hospitality before changing to software development and setting up a successful IT support business in Sydney. He moved to Toronto to start a family and migrated into recruitment. After 6 years in the deep freeze of Toronto he and his family decided to move back to Oz and Byron was the dream.

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Jason Ceelie

Jason Ceelie

SYSTEMS MANAGER

Originally from Holland, Jason brings a wealth of experience from working for Doctors without Borders (MSF). As a career manager, he was responsible for recruiting medical and non-medical personnel for field projects abroad and facilitating their career growth. Honing his own skills, he worked as a systems manager to implement a new global HR system to be able to better support all MSF offices and beneficiaries around the world. Armed with a master’s degree in communication and linguistics and with his previous experience to draw from, he aims to provide IICT members with the best customer experience possible.

Vicki Beven

Vicki Beven

MODALITIES ANALYST

Vicki has an extensive background in the complementary health field. Her studies include Chinese medicine, Ayurveda, kinesiology, pranic healing and massage and beauty therapy. Vicki’s experience ranges from running her own practice, to working in world-class health retreats.

Ellie Boardman

Ellie Boardman

CUSTOMER EXPERIENCE SPECIALIST

Ellie grew up in Canberra and spent her early twenties travelling across the UK, Europe and the east coast of Australia before settling into Byron Bay. Between travelling and completing studies in Massage and Aromatherapy, she primarily worked in customer service roles, hospitality and performing, constantly working towards new life experiences and longterm goals. A lover of all things natural and proactive, she is deeply passionate about health, happiness and preserving the world around us. She intends to one day open her own massage practise selling homemade candles and beauty products.

Sarah Benhaim

Sarah Benhaim

CUSTOMER EXPERIENCE SPECIALIST

Sarah was born in England and enjoyed a happy childhood in the English countryside. After graduating from the University of Wales with a Bachelor of Science in Marine Biology, she went on to spend the next few years working in corporate London, primarily in Human Resources. After finally giving in to the urge to travel, she and her then-fiancé (now husband) packed up their things and headed off to spend the next year living, working and travelling around the world, one of the highlights being scuba diving with manta rays in Thailand.

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Michelle Pokorny

Michelle Pokorny

CUSTOMER EXPERIENCE SPECIALIST

Michelle was born in Wales and moved to Australia when she was five, growing up in the northern suburbs of Sydney. Inspired by her aunt’s career path as a Homeopath, she enrolled in the Diploma of Naturopathy at Nature Care College, becoming a student member of the ATMS. She took a few gap years to travel, then returned to complete a Diploma of Remedial Massage with continuing education in Aromatherapy, Hot Stone Massage and Beauty Therapy.

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Daniel Comparini

Daniel Comparini

CUSTOMER EXPERIENCE SPECIALIST

Daniel was raised in the Northern Beaches of Sydney and has enjoyed many different jobs over the course of his life including serving in the RAN and looking after kids in residential care as a Therapeutic Care Worker. Daniel Is passionate about Mental Health and helping those that are less fortunate. He is currently Studying his Masters of Gestalt Therapy. He loves helping out a friend or stranger, going on adventures, seeing the humour and beauty in life and sharing stories.

Michelle Braunstein

Michelle Braunstein

Modalities Research Specialist

Michelle was born in Melbourne, her ancestors hailing from Egypt and Poland. Having also lived in Japan and Western Australia Michelle has now settled in Byron Bay. She grew up exposed to complementary therapies, spiritualities and human potential movements, and in her twenties and thirties studied social sciences and creative writing.

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Sarah Frare

Sarah Frare

SOCIAL MEDIA GURU

Sarah Frare is an award-winning strategic marketing specialist with over 20 years business experience from senior product marketing roles and PR. Prior to relocating to Byron Bay in 2006, Sarah worked for leading international entertainment companies and was responsible for driving product marketing programs across multi-million dollar portfolios of leading consumer brands. Sarah brings extensive online marketing
experience to the business and champions IICT’s social media communication.

Kristen Vassallo

Kristen Vassallo

SENIOR BROKER

Kristen is the Senior Broker of the Australian Affinity team, bringing to BMS over 12 years insurance experience working for both a major Broker and Insurer. As a broker, Kristen understands the importance of the customer experience, and always strives to ensure the best service is provided to her clients their members.

Coco

Coco

(CPO) CHIEF PATS OFFICER

Coco has recently joined the team in the office as Chief Pats Officer. His primary roles include laying around the office and seeking out pats from team members throughout the day. Coco is a rescue greyhound who wasn’t a successful race dog and now lives in Byron Bay, enjoying a lifestyle based on doggie treats and walks on the beach.

our culture

We believe company values are expressed through its people. They represent the behaviours and skills we appreciate. When employees live by these values, the company as a whole becomes a thriving hub of activity, expansion and prosperity.

We offer recognition and rewards, or coaching where needed, to ensure all employees live consistently by our values. IICT shows its appreciation by offering team members promotions, bonuses and expansion within the company.

Mission | Vision | Values

At IICT we celebrate our core values of Team, Contribution, Fun and Accountability.

Our Vision is to contribute to the lives of therapists throughout the world by cultivating credibility, trust and belonging.

Success Stories

Samantha Sargent wrote…
“Hi, my name’s Samantha Sargent and for the past 16 years I’ve been studying various disciplines such as Nutrition and Aura-Soma Color Therapy, Access Consciousness, Skincare and Image Training. I love combining all these different practices into my consultations to meet the needs and desires of my clients’ lives and how they want to make changes to their life, so when it came time to setting up my consultation room at home, I was looking for a professional body that would recognise all of these different practices.

What IICT Members Say

- Natalie Southgate

- Natalie Southgate

IICT Member

“I highly recommend IICT to any practitioner who is looking for the best professional membership; business support and insurance for their natural therapy practice.”

- Artemis

- Artemis

IICT Member

I have always been treated as a valued member of the IICT community, and am eternally grateful to IICT for the wonderful customer service and dedication they show to organisations who practice complementary techniques.”

- Mark Anthony

- Mark Anthony

IICT Member

Before joining IICT it was challenging to find a reputable insurer for my business. Joining IICT enabled me to obtain reasonably priced insurance and the process was easy and efficient.

FINALLY REVEALED…

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