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About IICT

We’re an open book here at IICT. Have a read below to get an idea of what makes us tick;
how we got here and the new trails we’re blazing.

Hello and Welcome!

At IICT, everything we do and believe in is about challenging the status quo. We believe in thinking differently about membership and truly serving our members based on what they need over what we assume their needs might be.


IICT is the best fit for therapists who utilise many different modalities without the need of joining associations for each modality practiced. IICT is also the largest modality list in the world (1,300+ and counting), you can be sure that if you practice it, we cover it.

The Team

Values

Story

Location

Goals

Meet the IICT Team!

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Lawrence Taylor Ellyard

IICT FOUNDER & CEO

Lawrence Taylor Ellyard is the CEO and Founder of the IICT with over 25 years experience in the natural health industry. Lawrence has been instrumental in developing the IICT's operations both within the Australia and Internationally. He was formally the Director of The International Institute for Reiki Training and has several years of training and practice as a Transpersonal Therapist. In 2009 Lawrence was awarded a Masters of Transpersonal Studies (IKON Institute).

Since the early 1990's, Lawrence has been an active member and facilitator of several educational organisations and spiritual traditions and has supported their growth with many innovations in natural therapies since this time. He has travelled extensively throughout the world both lecturing and training and draws on his extensive background in natural therapies in the running and future direction of the IICT. Lawrence lives in Byron Bay, NSW with his two boys and his wife Amanda. He is a Minister in the Spirit of the Earth Medicine Society and a 3rd Dan black belt in the Japanese art of Aikido; teaching children in Byron Bay. Lawrence is also the author of 10 books. He has been endorsed by H.H. 14th Dalai Lama, Dr. Masaru Emoto and Jack Canfield to name a few... For more information about Lawrence and his books, visit his website at: www.lawrenceellyard.com
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Louise Largier

IICT TEAM LEADER

Louise was born in South Africa where she studied a BSc. in Human Biosciences at the University of Cape Town. She spent most of her free time in nature, enjoying a daily ritual of walking in the forest. After graduating, she desired to deepen her understanding of holistic health and went on to pursue training in Clinical Aromatherapy, Ayurveda and Yoga

She looks forward to gaining her professional accreditation as a Psychotherapist in the future. Louise's work experience includes working for a Psychology practice, an Ayurvedic company and a natural beauty business where her roles included assisting with psychology workshops, acting as marketing manager and overseeing new product development. She enjoys contributing to the growth of a team and being involved with the creative process of bringing new ideas to life!
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Vicki Beven

CUSTOMER CARE MANAGER AND MODALITY SPECIALIST

Vicki has an extensive background in the complementary health field. Her studies include Chinese medicine, Ayurveda, kinesiology, pranic healing and massage and beauty therapy. Vicki’s experience ranges from running her own practice, to working in world-class health retreats.

Originally from WA, she has spent the last six years in the beautiful Byron shire. Vicki is passionate about the health and wellbeing industry and is delighted to be able to assist other complementary health care practitioners in her role as IICT’s receptionist and Customer care manager.
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Sarah Benhaim

ADMINISTRATIONS OFFICER

Sarah was born in England and enjoyed a happy childhood in the English countryside. After graduating from the University of Wales with a Bachelor of Science in Marine Biology, she went on to spend the next few years working in corporate London, primarily in Human Resources.

After finally giving in to the urge to travel, she and her then-fiancé (now husband) packed up their things and headed off to spend the next year living, working and travelling around the world, one of the highlights being scuba diving with manta rays in Thailand. One of the other places she visited along the way was Byron Bay, Australia, where she fell in love with the pace of life and the local wildlife – not to mention the friendly locals! When she returned to London she completed a Post Graduate Certificate of Education and enjoyed working as a Primary School Teacher until she emigrated to Australia in 2009 and became a mum. She has now returned to work after a 2 year break and is now supporting the staff and members of the IICT and continuing to broaden her horizons.
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Marcia Stray

ADMINISTRATIONS OFFICER

Marcia grew up in East Gippsland, Victoria, where she spent a lot of time in nature. After completing her studies she moved to Melbourne to pursue a career in fashion and for many years enjoyed working as a Product Developer and Account Manager with one of Australia's largest wholesalers of Women's apparel.

Marcia has enjoyed extensive travel, both with work and personal adventures. She loves immersing herself and experiencing new places, people, cultures and food. Marcia completed her Yoga Teacher Training in Hawaii last year and has always had a passion for Natural Therapies and Health and Wellbeing. Marcia was drawn to the Byron Bay area for its stunning coastline, great weather and active lifestyle and enjoys having the ocean as her backyard.
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Richard Patterson

SALES MANAGER AND TRAINING PROVIDER CUSTOMER LIAISON

Richard has an extensive background in sales and marketing with his former role with a company in Melbourne. He is a published author and has had several articles published in prominent publications throughout the world. Following a 12 year stint as an English teacher, Richard has recently joined IICT, heading up research in natural therapies.

Richard is currently working in sales and marketing as well as liaising with IICT’s existing approved training providers. He is a father of two and lives in Byron Bay.
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Grace Hawkins

ADMINISTRATIONS OFFICER AND CUSTOMER CARE EVANGELIST

Grace has an extensive background in the complementary health field. She is a qualified Naturopath with a Bachelor of Health Science & Complementary Medicine and has practised as an integrative naturopath for the last 12 years at a number of Australia's leading health retreats & integrative medical centre's. Grace runs her own private practice, as well as health programs and retreats. She has recently joined the IICT team & is excited to support more practitioners to join the complementary therapies industry.

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Trav White

DIGITAL MARKETING STRATEGIST AND WEB DEVELOPER

Trav was born in Brisbane and lives and breathes Marketing. Trav has worked with brands like Red Bull, Heineken, Nike, Westfield & 99 Bikes just to name a few. Working closely with IICT, Trav is responsible for not only helping the team get the message out about the good work IICT does but also improve the experience for you... the customers. Trav is data driven and passionate about making things look amazing and function effectively!

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Sarah Frare

SOCIAL MEDIA GURU

Sarah Frare is an award-winning strategic marketing specialist with over 20 years business experience from senior product marketing roles and PR. Prior to relocating to Byron Bay in 2006, Sarah worked for leading international entertainment companies and was responsible for driving product marketing programs across multi-million dollar portfolios of leading consumer brands. Sarah brings extensive online marketing experience to the business and champions IICT’s social media communication.

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Jesus Cordero

ART DIRECTOR AND GRAPHICS SPECIALIST

Jesus Cordero was born in Maracaibo - Venezuela. He graduated as Graphic Designer and Art Director in 2001. His designer career (spanning more than 15 years) has provided Jesus with the opportunity of working with several high profile companies and clients around the world.

He join the IICT in 2015 and has been instrumental in designing several projects for IICT, including brand identity; marketing campaigns and social media campaigns. With 'Jesus on our side’ IICT continues to expand its visual and media experience for IICT members throughout the world.
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Parbat Pithiya

SENIOR WEB DEVELOPER

Parbat was born in India and his burning passion is web development. He has an awesome grip on web development and front end design. Parbat had undergone extensive studies in computer science and is an outstanding programmer who is at the cutting edge; constantly learning and mastering complex coding wizardry.

After completing his studies, he joined an IT company as a senior web developer. Constrained in his role, and lacking creative freedom, he sought to further his passion. Parbat took the huge leap of faith and started his own IT business with many struggles and many more ups and downs. True to his path and following his passion, since then he hasn’t looked back and has been working diligently with IICT for over 3 years.
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Coco

(CPO) CHIEF PATS OFFICER

Coco has recently joined the team in the office as Chief Pats Officer. His primary roles include laying around the office and seeking out pats from team members throughout the day. Coco is a rescue greyhound who wasn’t a successful race dog and now lives in Byron Bay, enjoying a lifestyle based on doggie treats and walks on the beach.

Our Purpose

“To recognise, inspire and unite every therapist throughout the world”

Our Core Mission

“To elevate your professional credibility and enable your
natural therapy practice to thrive through expert business solutions”

Our Company Mantra

“Cherish our People”

Our Vision

“To be the world’s largest, most trusted and loved professional body for every natural therapist”

Our Values

We Are a Team of Fun and Positivity
We Take Pride in Finding Solutions
We Are Results Driven and Go the Extra Mile
We Appreciate our Members and Each Other
We Bring Integrity and Honesty to Everything We Do
We Are Constantly Improving and Innovating

Our 5 Customer Service Promises

To Create Positive Customer Experiences
To Celebrate our Customers Uniqueness
To Have Fun with our Customers
To Solve our Customers Needs
To Give our Best Every Time

Our Team Principles

The following are our teams core principles that hold us all accountable in the IICT business.

 

  • Integrity is what happens when no one is looking,
    be integral and demand it from others.
  • If you need to say something, say it to the person concerned.
  • Be radically transparent, share your thoughts and ideas.
  • Be honest in all that you do.
  • Work within the idea meritocracy, the collective best ideas are actioned.
  • Be loyal to the common mission and goals of the company.
  • Never lose sight of your reason for working in the company.
  • Live your work-life fully aligned to the purpose and
    values of the company and hold yourself accountable.
  • Serve our customers and make decisions with the benefit
    of the customers, team and business in mind.
  • Remember that mistakes are a natural part of business evolution,
    fail well and learn fast so the failure never occurs again.
  • Think continuously, how can I optimise, automate or systemise this process.
  • Keep an open mind, and bring positivity to all your communications.
  • Collaborate to bring out the best in each other and to get the job done well.
  • Choose your attitude in each moment and with each new interaction.
  • Be present and have fun with our customers.
  • Every day is day one, be humble and have a beginner’s mind.
Lawrence

The IICT Story – One Membership to serve them all.

By IICT Founder and CEO,
Lawrence Taylor Ellyard

Many people have asked me over the years how the IICT got started and for the sake of posterity I want to take this opportunity to share with you our humble beginnings; how we got where we are today and where we are headed.

Many people have asked me over the years how the IICT got started and for the sake of posterity I want to take this opportunity to share with you our humble beginnings; how we got where we are today and where we are headed.

Like many things, necessity is the mother of all invention, and so it was with the IICT. In 1996, as some of you may know, I was running the International Institute for Reiki Training. At this time we had several practitioners ready to practice in the marketplace so I was seeking to provide a banner for our Reiki Therapists as well as access to insurance cover. However, I wanted to provide an alternative to the path traditionally offered by Associations.

Being active in the natural health industry through my teaching and speaking engagements, I came across the same complaints from practitioners from all walks of life. Common concerns were high membership fees as well as the need for continued education, which for the most part seemed like adding on courses that were not always seen as useful by the practitioners concerned. Another complaint was the costs associated with travelling to training courses to accumulate points to maintain Association membership.

I decided I wanted to provide my Reiki practitioners with a membership that had all of the benefits, but none of the limitations, that many Association memberships entailed.

After a considerable effort I was able to secure an agreement with our current broker to provide professional affiliation and insurance for our Reiki graduates. With everything in place, we announced the membership to our Reiki therapists.

As soon as we launched the membership, a funny thing happened. We had Reiki practitioners asking if the insurance could cover them beyond Reiki and would also cover them for other natural therapies.

I took it upon myself to contact our broker and found they would also be happy to cover these other common natural therapies.

Because we had one of the best rates available at the time, soon word-of-mouth spread and we found that complementary therapists, other than Reiki therapists, were approaching us. As more and more therapists joined our Reiki Institute banner, we continued to provide professional membership for therapists who had additional modalities to Reiki.

For other practitioners who held qualifications across several therapies, it often meant joining several associations and taking out different insurances, simply because they could not roll all their therapies under one banner.

All this got me thinking – ‘Someone should do something about this’. Then one day I realized, I was that someone. It was time; the practitioners were many and there was a definitive market need for an all-encompassing body for the industry. 

In 2002, I decided it was time to create a new banner to cater for all our members who did other complementary therapies.

I wanted a name that had room for growth and encompassed the industry as a whole. Thus the name was born: The International Institute for Complementary Therapists or IICT, for short. The vision was realized – to become a professional body for the entire natural therapies industry.

In preparation for founding the IICT I carefully compared the codes of practice and ethics of many therapies and associations. From these I developed our own unique code that contained all of the necessary items for professional practice yet provided enough flexibility and diversity for natural health practitioners.

By forming the IICT we found our niche in providing a general banner for therapists who practiced many different therapies, yet did not necessarily require professional affiliation with different associations for each modality practiced.

After much negotiation with our insurance brokers, we were able to extract their recognized list of natural therapy modalities, at the time 120 in total. Over the years, this list has grown to over 800+ therapies and modalities, making the IICT the largest modality list in all the world.

Aside from representing thousands of practitioners throughout Australia, the IICT began increasing momentum in the area of recognizing modalities that were new to these shores. Whether a practitioner had pioneered a new modality or it was imported from another country, we were the first organization to take the initiative to recognizing new modalities.

Some of our first members were from new and emerging modalities, so through word-of-mouth our membership base increased dramatically. Some of the modalities we helped recognize in Australia for the first time, included: The Journey; Reconnective Healing; Heal your Life; The Mace Method; Theta Healing; Calmbirth; Oneness Blessing and Wu Tao, to name a few.

Today we are acknowledged as the only organization that actively assists practitioners to have their modality officially recognized for membership and insurance services. 

Australia was moving forward at an encouraging pace, it was now time to make the IICT name truly international. As the variety of modalities practiced in New Zealand was similar to those in Australia, it seemed the next logical step (and they are our closest neighbour after all). In July of 2008 the IICT launched its operations in New Zealand.

It was at this time that we also decided to expand our modality list to include all of the various treatments from the Beauty Therapy industry, as well as Day Spa treatments.

This meant a great deal of research on the treatments as well as taking the opportunity of trialing quite a few of them myself. One must know what one is endorsing, which is one of the perks of the job, I guess.

The next installment was to look at new membership categories. One area I felt was very under serviced was the Psychic arts. Here was an area where it was uncommon to derive formal qualifications, yet there must be a way to verify a suitable standard for spiritual healers, clairvoyants and psychics, to name a few.

After a great deal of going back and forth with our insurance broker we were able to create a policy to cover practitioners in this area and provide a set of criteria to determine adequate standards for anyone working in the psychic arts arena.

Shortly after, we expanded our memberships to Students in training as well as re-sellers of natural therapy products and devices.

The stage was set to take our unique system to a wider market. 

In 2010, I was reading Tim Ferris’s book, The 4-Hour Work Week. I had read this book a few years prior and it really changed my routine from working all hours to drastically reducing them. The revised edition had just come out so I thought I’d read it again for good measure to see if I could gleam further inspiration.

In fact, the second reading didn’t yield a great deal of new inspiration except for one sentence from the Preface that read: “Selling your services to the UK to earn in a stronger currency”. Something went ‘ping’ in my brain. What if we were to share the IICT in the UK market?

Having no contacts in the country and no established business relations seemed like a tough market to crack. Also following the Global Financial Crisis, the timing didn’t seem all that great, yet despite all this, something in my mind said, ‘give it a go’.

After six months of doors closing in my face and several insurance ‘dead ends’, my idea seemed like it was unachievable.

I was about to give up when by chance I came across a specialist insurance company online. They were a small team in the UK who provided an extensive modality list similar to ours – it seemed like a perfect fit.

I picked up the phone and made an international call to their office.

As luck would have it, the receptionist was off ill so the head of the firm picked up the call. After a one-hour conversation and going back and forth from one another’s websites, a decision had been reached. We had an official provider and were set to launch in the UK.

Months of web design and problem-solving resulted. But after all this work had been completed, the formal launch of IICT UK occurred in November of 2011.

For many years I had always imagined the IICT being an international solution for therapists and healers and in 2013 we finally opened in the USA and Canada. At this time, IICT was operating in 6 countries yet we still had enquiries from therapists seeking professional affiliation in Europe.

As fortune would have it in August 2015, we were approached by a large insurer in the UK who was able to extend cover for all our modalities to most of Europe. Some additional countries now include: Germany; France; Spain; Denmark; Portugal, Sweden and South Africa, brining our international total to 27 countries.

This brings us to today. The IICT has become a symbol of freedom for many practitioners. This is to say, we have become a refuge for the many and varied therapists who are no longer limited to the confined structures of Associations. We have also become a community to many who without our banner would otherwise be left out in the cold with no professional body to call home.

In many respects the industry, together with the IICT, seems to be undergoing a quiet revolution. Many therapists who have previously operated under the Association banners are jumping ship to the IICT where they can operate under a broader and free banner for the natural health industry.

Almost every week I hear from at least one of our new members, how happy they are to have found us. It brings me great comfort to be of service in this way, knowing I have created something that was seriously in need and that is more and more gaining traction in the marketplace as a viable option for natural health therapists.

The IICT membership is a combination of many therapists from over 1,300+ modalities. We now have well over 10,000 members and as we grow, so our community grows.

We are an online community but more importantly, we are a community offline.
And this is where you implement your talents that help others and touch others’ lives.
I’m pleased to be in some small way, part of that collective journey.

Thanks for reading our story. Being a member of the IICT makes you part of it.

Kind Regards,
mysig
Lawrence Taylor Ellyard
IICT Founder and CEO

IICT’s central office is located in one of the world’s most sought after locations and situated at the most easterly point of northern New South Wales.

Byron Bay is famous for its blend of spirituality; yoga, music and surfing lifestyle.

At IICT we employ team members who live in the area and who share our passion for natural health, clean living and environmental sustainability.

The Team
Member Image

Lawrence Taylor Ellyard

IICT FOUNDER & CEO

Lawrence Taylor Ellyard is the CEO and Founder
of the IICT with over 25 years experience in
the natural health industry. Lawrence has been
instrumental in developing the IICT’s operations
both within the Australia and Internationally. He
was formally the Director of The International
Institute for Reiki Training and has several years
of training and practice as a Transpersonal
Therapist. In 2009 Lawrence was awarded a
Masters of Transpersonal Studies (IKON Institute).

Since the early 1990’s, Lawrence has been an active member and facilitator of several educational organisations and spiritual traditions and has supported their growth with many innovations in natural therapies since this time. He has travelled extensively throughout the world both lecturing and training and draws on his extensive background in natural therapies in the running and future direction of the IICT.

Lawrence lives in Byron Bay, NSW with his two boys and his wife Amanda. He is a Minister in the Spirit of the Earth Medicine Society and a 3rd Dan black belt in the Japanese art of Aikido; teaching children in Byron Bay. Lawrence is also the author of 10 books. He has been endorsed by H.H. 14th Dalai Lama, Dr. Masaru Emoto and Jack Canfield to name a few… For more information about Lawrence and his books, visit his website at: www.lawrenceellyard.com

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Louise Largier

IICT TEAM LEADER

Louise was born in South Africa where she
studied a BSc. in Human Biosciences at the
University of Cape Town. She spent most of
her free time in nature, enjoying a daily ritual
of walking in the forest. After graduating, she
desired to deepen her understanding of holistic
health and went on to pursue training in Clinical
Aromatherapy, Ayurveda and Yoga

She looks forward to gaining her professional accreditation as a Psychotherapist in the future. Louise’s work experience includes working for a Psychology practice, an Ayurvedic company and a natural beauty business where her roles included assisting with psychology workshops, acting as marketing manager and overseeing new product development. She enjoys contributing to the growth of a team and being involved with the creative process of bringing new ideas to life!

Read More

Member Image

Vicki Beven

CUSTOMER CARE MANAGER AND MODALITY SPECIALIST

Vicki has an extensive background in the
complementary health field. Her studies
include Chinese medicine, Ayurveda,
kinesiology, pranic healing and massage
and beauty therapy. Vicki’s experience
ranges from running her own practice,
to working in world-class health retreats.

Originally from WA, she has spent the last six years in the beautiful Byron shire. Vicki is passionate about the health and wellbeing industry and is delighted to be able to assist other complementary health care practitioners in her role as IICT’s receptionist and Customer care manager.

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Sarah Benhaim

ADMINISTRATIONS OFFICER

Sarah was born in England and enjoyed a happy
childhood in the English countryside. After
graduating from the University of Wales with
a Bachelor of Science in Marine Biology, she
went on to spend the next few years working in
corporate London, primarily in Human Resources.

After finally giving in to the urge to travel, she and her then-fiancé (now husband) packed up their things and headed off to spend the next year living, working and travelling around the world, one of the highlights being scuba diving with manta rays in Thailand. One of the other places she visited along the way was Byron Bay, Australia, where she fell in love with the pace of life and the local wildlife – not to mention the friendly locals!

When she returned to London she completed a Post Graduate Certificate of Education and enjoyed working as a Primary School Teacher until she emigrated to Australia in 2009 and became a mum. She has now returned to work after a 2 year break and is now supporting the staff and members of the IICT and continuing to broaden her horizons.

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Marcia Stray

ADMINISTRATIONS OFFICER

Marcia grew up in East Gippsland, Victoria, where she spent a lot of time in nature. After completing her studies she moved to Melbourne to pursue a career in fashion and for many years enjoyed working as a Product Developer and Account Manager with one of Australia’s largest wholesalers of Women’s apparel.

Marcia has enjoyed extensive travel, both with work and personal adventures. She loves immersing herself and experiencing new places, people, cultures and food. Marcia completed her Yoga Teacher Training in Hawaii last year and has always had a passion for Natural Therapies and Health and Wellbeing. Marcia was drawn to the Byron Bay area for its stunning coastline, great weather and active lifestyle and enjoys having the ocean as her backyard.

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Richard Patterson

SALES MANAGER AND TRAINING
PROVIDER CUSTOMER LIAISON

Richard has an extensive background in sales and
marketing with his former role with a company
in Melbourne. He is a published author and
has had several articles published in prominent
publications throughout the world. Following a
12 year stint as an English teacher, Richard has
recently joined IICT, heading up research in
natural therapies.

Richard is currently working in sales and marketing as well as liaising with IICT’s existing approved training providers. He is a father of two and lives in Byron Bay.

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Grace Hawkins

ADMINISTRATIONS OFFICER AND CUSTOMER CARE EVANGELIST

Grace has an extensive background in the complementary health field. She is a qualified Naturopath with a Bachelor of Health Science & Complementary Medicine and has practised as an integrative naturopath for the last 12 years at a number of Australia’s leading health retreats & integrative medical centre’s. Grace runs her own private practice, as well as health programs and retreats. She has recently joined the IICT team & is excited to support more practitioners to join the complementary therapies industry.

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Trav White

DIGITAL MARKETING STRATEGIST AND WEB DEVELOPER

Trav was born in Brisbane and lives and breathes
Marketing. Trav has worked with brands like Red Bull,
Heineken, Nike, Westfield & 99 Bikes just to name
a few. Working closely with IICT, Trav is responsible
for not only helping the team get the message out
about the good work IICT does but also improve
the experience for you… the customers. Trav is data driven and passionate about making things look
amazing and function effectively!

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Sarah Frare

SOCIAL MEDIA GURU

Sarah Frare is an award-winning strategic
marketing specialist with over 20 years business
experience from senior product marketing
roles and PR. Prior to relocating to Byron Bay
in 2006, Sarah worked for leading international
entertainment companies and was responsible
for driving product marketing programs across
multi-million dollar portfolios of leading consumer
brands. Sarah brings extensive online marketing
experience to the business and champions IICT’s
social media communication.

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Jesus Cordero

ART DIRECTOR AND GRAPHICS
SPECIALIST

Jesus Cordero was born in Maracaibo –
Venezuela. He graduated as Graphic Designer
and Art Director in 2001. His designer career
(spanning more than 15 years) has provided Jesus
with the opportunity of working with several high
profile companies and clients around the world.

He join the IICT in 2015 and has been instrumental in designing several projects for IICT, including brand identity; marketing campaigns and social media campaigns. With ‘Jesus on our side’ IICT continues to expand its visual and media experience for IICT members throughout the world.

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Parbat Pithiya

SENIOR WEB DEVELOPER

Parbat was born in India and his burning passion
is web development. He has an awesome grip on
web development and front end design. Parbat
had undergone extensive studies in computer
science and is an outstanding programmer who
is at the cutting edge; constantly learning and
mastering complex coding wizardry.

After completing his studies, he joined an IT company as a senior web developer. Constrained in his role, and lacking creative freedom, he sought to further his passion. Parbat took the huge leap of faith and started his own IT business with many struggles and many more ups and downs. True to his path and following his passion, since then he hasn’t looked back and has been working diligently with IICT for over 3 years.

Read More

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Coco

(CPO) CHIEF PATS OFFICER

Coco has recently joined the team in the office as
Chief Pats Officer. His primary roles include laying
around the office and seeking out pats from team
members throughout the day. Coco is a rescue
greyhound who wasn’t a successful race dog and
now lives in Byron Bay, enjoying a lifestyle based
on doggie treats and walks on the beach.

Here you can define the content that will be placed within the current tab.

Values

Our Values

We Are a Team of Fun and Positivity
We Take Pride in Finding Solutions
We Are Results Driven and Go the Extra Mile
We Appreciate our Members and Each Other
We Bring Integrity and Honesty to Everything We Do
We Are Constantly Improving and Innovating

 

Our Team Principles

The following are our teams core principles that hold us all accountable in the IICT business.

  • Integrity is what happens when no one is looking,
    be integral and demand it from others.
  • If you need to say something, say it to the person concerned.
  • Be radically transparent, share your thoughts and ideas.
  • Be honest in all that you do.
  • Work within the idea meritocracy, the collective best ideas are actioned.
  • Be loyal to the common mission and goals of the company.
  • Never lose sight of your reason for working in the company.
  • Live your work-life fully aligned to the purpose and
    values of the company and hold yourself accountable.
  • Serve our customers and make decisions with the benefit
    of the customers, team and business in mind.
  • Remember that mistakes are a natural part of business evolution,
    fail well and learn fast so the failure never occurs again.
  • Think continuously, how can I optimise, automate or systemise this process.
  • Keep an open mind, and bring positivity to all your communications.
  • Collaborate to bring out the best in each other and to get the job done well.
  • Choose your attitude in each moment and with each new interaction.
  • Be present and have fun with our customers.
  • Every day is day one, be humble and have a beginner’s mind.

Here you can define the content that will be placed within the current tab.

Story
Lawrence

The IICT Story – One Membership to serve them all.

By IICT Founder and CEO,
Lawrence Taylor Ellyard

Many people have asked me over the years how the IICT got started and for the sake of posterity I want to take this opportunity to share with you our humble beginnings; how we got where we are today and where we are headed.

Many people have asked me over the years how the IICT got started and for the sake of posterity I want to take this opportunity to share with you our humble beginnings; how we got where we are today and where we are headed.

Like many things, necessity is the mother of all invention, and so it was with the IICT. In 1996, as some of you may know, I was running the International Institute for Reiki Training. At this time we had several practitioners ready to practice in the marketplace so I was seeking to provide a banner for our Reiki Therapists as well as access to insurance cover. However, I wanted to provide an alternative to the path traditionally offered by Associations.

Being active in the natural health industry through my teaching and speaking engagements, I came across the same complaints from practitioners from all walks of life. Common concerns were high membership fees as well as the need for continued education, which for the most part seemed like adding on courses that were not always seen as useful by the practitioners concerned. Another complaint was the costs associated with travelling to training courses to accumulate points to maintain Association membership.

I decided I wanted to provide my Reiki practitioners with a membership that had all of the benefits, but none of the limitations, that many Association memberships entailed.

After a considerable effort I was able to secure an agreement with our current broker to provide professional affiliation and insurance for our Reiki graduates. With everything in place, we announced the membership to our Reiki therapists.

As soon as we launched the membership, a funny thing happened. We had Reiki practitioners asking if the insurance could cover them beyond Reiki and would also cover them for other natural therapies.

I took it upon myself to contact our broker and found they would also be happy to cover these other common natural therapies.

Because we had one of the best rates available at the time, soon word-of-mouth spread and we found that complementary therapists, other than Reiki therapists, were approaching us. As more and more therapists joined our Reiki Institute banner, we continued to provide professional membership for therapists who had additional modalities to Reiki.

For other practitioners who held qualifications across several therapies, it often meant joining several associations and taking out different insurances, simply because they could not roll all their therapies under one banner.

All this got me thinking – ‘Someone should do something about this’. Then one day I realized, I was that someone. It was time; the practitioners were many and there was a definitive market need for an all-encompassing body for the industry. 

In 2002, I decided it was time to create a new banner to cater for all our members who did other complementary therapies.

I wanted a name that had room for growth and encompassed the industry as a whole. Thus the name was born: The International Institute for Complementary Therapists or IICT, for short. The vision was realized – to become a professional body for the entire natural therapies industry.

In preparation for founding the IICT I carefully compared the codes of practice and ethics of many therapies and associations. From these I developed our own unique code that contained all of the necessary items for professional practice yet provided enough flexibility and diversity for natural health practitioners.

By forming the IICT we found our niche in providing a general banner for therapists who practiced many different therapies, yet did not necessarily require professional affiliation with different associations for each modality practiced.

After much negotiation with our insurance brokers, we were able to extract their recognized list of natural therapy modalities, at the time 120 in total. Over the years, this list has grown to over 800+ therapies and modalities, making the IICT the largest modality list in all the world.

Aside from representing thousands of practitioners throughout Australia, the IICT began increasing momentum in the area of recognizing modalities that were new to these shores. Whether a practitioner had pioneered a new modality or it was imported from another country, we were the first organization to take the initiative to recognizing new modalities.

Some of our first members were from new and emerging modalities, so through word-of-mouth our membership base increased dramatically. Some of the modalities we helped recognize in Australia for the first time, included: The Journey; Reconnective Healing; Heal your Life; The Mace Method; Theta Healing; Calmbirth; Oneness Blessing and Wu Tao, to name a few.

Today we are acknowledged as the only organization that actively assists practitioners to have their modality officially recognized for membership and insurance services. 

Australia was moving forward at an encouraging pace, it was now time to make the IICT name truly international. As the variety of modalities practiced in New Zealand was similar to those in Australia, it seemed the next logical step (and they are our closest neighbour after all). In July of 2008 the IICT launched its operations in New Zealand.

It was at this time that we also decided to expand our modality list to include all of the various treatments from the Beauty Therapy industry, as well as Day Spa treatments.

This meant a great deal of research on the treatments as well as taking the opportunity of trialing quite a few of them myself. One must know what one is endorsing, which is one of the perks of the job, I guess.

The next installment was to look at new membership categories. One area I felt was very under serviced was the Psychic arts. Here was an area where it was uncommon to derive formal qualifications, yet there must be a way to verify a suitable standard for spiritual healers, clairvoyants and psychics, to name a few.

After a great deal of going back and forth with our insurance broker we were able to create a policy to cover practitioners in this area and provide a set of criteria to determine adequate standards for anyone working in the psychic arts arena.

Shortly after, we expanded our memberships to Students in training as well as re-sellers of natural therapy products and devices.

The stage was set to take our unique system to a wider market. 

In 2010, I was reading Tim Ferris’s book, The 4-Hour Work Week. I had read this book a few years prior and it really changed my routine from working all hours to drastically reducing them. The revised edition had just come out so I thought I’d read it again for good measure to see if I could gleam further inspiration.

In fact, the second reading didn’t yield a great deal of new inspiration except for one sentence from the Preface that read: “Selling your services to the UK to earn in a stronger currency”. Something went ‘ping’ in my brain. What if we were to share the IICT in the UK market?

Having no contacts in the country and no established business relations seemed like a tough market to crack. Also following the Global Financial Crisis, the timing didn’t seem all that great, yet despite all this, something in my mind said, ‘give it a go’.

After six months of doors closing in my face and several insurance ‘dead ends’, my idea seemed like it was unachievable.

I was about to give up when by chance I came across a specialist insurance company online. They were a small team in the UK who provided an extensive modality list similar to ours – it seemed like a perfect fit.

I picked up the phone and made an international call to their office.

As luck would have it, the receptionist was off ill so the head of the firm picked up the call. After a one-hour conversation and going back and forth from one another’s websites, a decision had been reached. We had an official provider and were set to launch in the UK.

Months of web design and problem-solving resulted. But after all this work had been completed, the formal launch of IICT UK occurred in November of 2011.

For many years I had always imagined the IICT being an international solution for therapists and healers and in 2013 we finally opened in the USA and Canada. At this time, IICT was operating in 6 countries yet we still had enquiries from therapists seeking professional affiliation in Europe.

As fortune would have it in August 2015, we were approached by a large insurer in the UK who was able to extend cover for all our modalities to most of Europe. Some additional countires now include: Germany; France; Spain; Denmark; Portugal and Sweden, brining our international total to 26 countries.

This brings us to today. The IICT has become a symbol of freedom for many practitioners. This is to say, we have become a refuge for the many and varied therapists who are no longer limited to the confined structures of Associations. We have also become a community to many who without our banner would otherwise be left out in the cold with no professional body to call home.

In many respects the industry, together with the IICT, seems to be undergoing a quiet revolution. Many therapists who have previously operated under the Association banners are jumping ship to the IICT where they can operate under a broader and free banner for the natural health industry.

Almost every week I hear from at least one of our new members, how happy they are to have found us. It brings me great comfort to be of service in this way, knowing I have created something that was seriously in need and that is more and more gaining traction in the marketplace as a viable option for natural health therapists.

The IICT membership is a combination of many therapists from over 1,200+ modalities. We now have well over 8,000 members and as we grow, so our community grows.

We are an online community but more importantly, we are a community offline.
And this is where you implement your talents that help others and touch others’ lives.
I’m pleased to be in some small way, part of that collective journey.

Thanks for reading our story. Being a member of the IICT makes you part of it.

Kind Regards,
mysig
Lawrence Taylor Ellyard
IICT Founder and CEO

Location

IICT’s central office is located in one of the world’s most sought after locations and situated at the most easterly point of northern New South Wales.

Byron Bay is famous for its blend of spirituality; yoga, music and surfing lifestyle.

At IICT we employ team members who live in the area and who share our passion for natural health, clean living and environmental sustainability.

Goals

Our Purpose

“To recognise, inspire and unite every therapist throughout the world”

Our Core Mission

“To elevate your professional credibility and enable your
natural therapy practice to thrive through expert business solutions”

Our Company Mantra

“Cherish our People”

Our Vision

“To be the world’s largest, most trusted and loved professional body for every natural therapist”

*The ‘Every Therapist Covered’ Guarantee is available within 120 days of purchasing a IICT membership for newly approved members with qualifications that meet our minimum training qualification requirements and match our current list of approved modalities with IICT’s recommended insurance brokers. * Insurance policies advertised are available through our recommended insurance brokers Aon Risk Australia and is additional to membership fees advertised. Student Membership is $39pa + GST for a total price of $42.90; Full Membership is $179pa + GST for a total price of $196.90; Executive Membership is $199pa + GST for a total price of $218.90. All prices listed on this website are effective from January 1st 2018. Membership plans purchased and set duration prior to this date, are subject to the pricing set at the time of purchase. Membership plans purchased and set duration prior to this date, are subject to the pricing set at the time of purchase. All discount coupons are valid for ‘one time use’ and cannot be redeemed for subsequent membership renewals or when re-joining IICT after a membership plan has expired.