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About IICT

We’re an open book here at IICT. Have a read below to get an idea of what makes us tick;
how we got here and the new trails we’re blazing.

Hello and Welcome!

At IICT, everything we do and believe in is about challenging the status quo. We believe in thinking differently about membership and truly serving our members based on what they need over what we assume their needs might be.


IICT is the best fit for therapists who utilise many different modalities without the need of joining associations for each modality practiced. IICT is also the largest modality list in the world (1,400+ and counting), you can be sure that if you practice it, we cover it.

Our Why

What Makes Us Tick

Meet the IICT Team!

Lawrence Taylor Ellyard

Lawrence Taylor Ellyard

IICT FOUNDER

Lawrence Taylor Ellyard is the CEO and Founder of the IICT with over 25 years experience in the natural health industry. Lawrence has been instrumental in developing the IICT’s operations both within the Australia and Internationally. He was formally the Director of The International Institute for Reiki Training and has several years of training and practice as a Transpersonal Therapist. In 2009 Lawrence was awarded a Masters of Transpersonal Studies (IKON Institute).

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Amanda Taylor Ellyard

Amanda Taylor Ellyard

STRATEGIC ADVISOR / CO-OWNER

Beside every great man, stands an even greater woman. For the last 6 years, Amanda has worked behind the scenes, providing a steady hand in the grounding and strategic direction of IICT. Drawing upon her diverse backgrounds in Naturopathy, Veterinary Nursing and Natural therapies, Amanda brings a high attention to detail which creates the perfect blend to Lawrence’s big picture vision for the company. Together they work in synergy to map the future growth and international expansion of IICT.

Kraig Lenehan

Kraig Lenehan

GENERAL MANAGER

Kraig grew up in Dublin and started travelling when he finished school. He started in hospitality before changing to software development and setting up a successful IT support business in Sydney. He moved to Toronto to start a family and migrated into recruitment. After 6 years in the deep freeze of Toronto he and his family decided to move back to Oz and Byron was the dream.

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Jason Ceelie

Jason Ceelie

SYSTEMS MANAGER

Originally from Holland, Jason brings a wealth of experience from working for Doctors without Borders (MSF). As a career manager, he was responsible for recruiting medical and non-medical personnel for field projects abroad and facilitating their career growth. Honing his own skills, he worked as a systems manager to implement a new global HR system to be able to better support all MSF offices and beneficiaries around the world. Armed with a master’s degree in communication and linguistics and with his previous experience to draw from, he aims to provide IICT members with the best customer experience possible.

Vicki Beven

Vicki Beven

MODALITIES ANALYST

Vicki has an extensive background in the complementary health field. Her studies include Chinese medicine, Ayurveda, kinesiology, pranic healing and massage and beauty therapy. Vicki’s experience ranges from running her own practice, to working in world-class health retreats.

Madeline O’Donoghue

Madeline O’Donoghue

MEMBERS SERVICES ANALYST

Born and raised in the northern island of New Zealand, Madeline grew up surrounded by nature and spending her summers at the classic kiwi batch. After graduating with a Bachelor of Fine Arts in Painting, Madeline worked in project management, HR/recruitment and implementation for the creative industries in Auckland, London, New York and Los Angeles. Now residing in sunny Byron Bay, she is passionate about art as therapy, surfing and learning more about the complementary health industry as a whole.

Ellie Boardman

Ellie Boardman

CUSTOMER EXPERIENCE SPECIALIST

Ellie grew up in Canberra and spent her early twenties travelling across the UK, Europe and the east coast of Australia before settling into Byron Bay. Between travelling and completing studies in Massage and Aromatherapy, she primarily worked in customer service roles, hospitality and performing, constantly working towards new life experiences and longterm goals. A lover of all things natural and proactive, she is deeply passionate about health, happiness and preserving the world around us. She intends to one day open her own massage practise selling homemade candles and beauty products.

Sarah Benhaim

Sarah Benhaim

CUSTOMER EXPERIENCE SPECIALIST

Sarah was born in England and enjoyed a happy childhood in the English countryside. After graduating from the University of Wales with a Bachelor of Science in Marine Biology, she went on to spend the next few years working in corporate London, primarily in Human Resources. After finally giving in to the urge to travel, she and her then-fiancé (now husband) packed up their things and headed off to spend the next year living, working and travelling around the world, one of the highlights being scuba diving with manta rays in Thailand.

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Michelle

Michelle

CUSTOMER EXPERIENCE SPECIALIST

Michelle was born in Wales and moved to Australia when she was five, growing up in the northern suburbs of Sydney. Inspired by her aunt’s career path as a Homeopath, she enrolled in the Diploma of Naturopathy at Nature Care College, becoming a student member of the ATMS. She took a few gap years to travel, then returned to complete a Diploma of Remedial Massage with continuing education in Aromatherapy, Hot Stone Massage and Beauty Therapy.

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Daniel

Daniel

CUSTOMER EXPERIENCE SPECIALIST

Daniel was raised in the Northern Beaches of Sydney and has enjoyed many different jobs over the course of his life including serving in the RAN and looking after kids in residential care as a Therapeutic Care Worker. Daniel Is passionate about Mental Health and helping those that are less fortunate. He is currently Studying his Masters of Gestalt Therapy. He loves helping out a friend or stranger, going on adventures, seeing the humour and beauty in life and sharing stories.

Sarah Frare

Sarah Frare

SOCIAL MEDIA GURU

Sarah Frare is an award-winning strategic marketing specialist with over 20 years business experience from senior product marketing roles and PR. Prior to relocating to Byron Bay in 2006, Sarah worked for leading international entertainment companies and was responsible for driving product marketing programs across multi-million dollar portfolios of leading consumer brands. Sarah brings extensive online marketing
experience to the business and champions IICT’s social media communication.

Jesus Cordero

Jesus Cordero

ART DIRECTOR AND GRAPHICS SPECIALIST

Jesus Cordero was born in Maracaibo – Venezuela. He graduated as Graphic Designer and Art Director in 2001. His designer career (spanning more than 15 years) has provided Jesus with the opportunity of working with several high profile companies and clients around the world.

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Parbat Pithiya

Parbat Pithiya

SENIOR WEB DEVELOPER

Parbat was born in India and his burning passion is web development. He has an awesome grip on web development and front end design. Parbat had undergone extensive studies in computer science and is an outstanding programmer who is at the cutting edge; constantly learning and mastering complex coding wizardry.

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Coco

Coco

(CPO) CHIEF PATS OFFICER

Coco has recently joined the team in the office as Chief Pats Officer. His primary roles include laying around the office and seeking out pats from team members throughout the day. Coco is a rescue greyhound who wasn’t a successful race dog and now lives in Byron Bay, enjoying a lifestyle based on doggie treats and walks on the beach.

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